Israel’s Mizrachi-Tefahot bank has unveiled the “Big in Business” initiative assist small businesses during tough economic times.
Mizrachi-Tefahot invites business owners to join the “Big in Business” platform which will feature each participating company with a business page, information and a link for customers to purchase products and services.
The platform will be shared on social media and allow small businesses to access larger markets.
Terry Yaskil, Vice President and Director of the Marketing, Advertising and Business Development Division at Mizrachi-Tefahot told the Jerusalem Post, “Businesses are the spearhead of our economy, and in a year when the State of Israel and the Israeli economy are in a challenging period, we decided to launch an activity in which we provide a platform and promotion at no cost to private businesses, alongside a variety of The unique benefits that the bank offers to business owners.”
